Add-On Pricing Experiments Versus Inclusive Feature Upgrades
Splitting a feature into add-ons risks churn; bundling it risks leaving revenue on the table.
Cyrus Mbeki
Columnist
Cyrus Mbeki is a columnist at Monetization Trials covering pricing & packaging. Based in Barcelona, Cyrus has written for Monetization Trials since 2015.
1 story · Barcelona
Splitting a feature into add-ons risks churn; bundling it risks leaving revenue on the table.