Automated Upsell Triggered by Usage Velocity Signals
Catching customers during growth spikes converts better than catching them at usage limits.
Priya Subramaniam
Senior Editor, Pricing Strategy
Priya Subramaniam
Priya spent eight years as a revenue operations analyst at B2B SaaS companies before moving into editorial, where she now dissects pricing architecture and packaging decisions with the rigor of someone who has lived through a dozen go-to-market pivots. Her work focuses on the mechanics of value metrics and how companies choose — and misread — their pricing signals.
6 stories
Add-On Pricing Experiments Versus Inclusive Feature Upgrades
Splitting a feature into add-ons risks churn; bundling it risks leaving revenue on the table.
Priya Subramaniam
Feature Unbundling Tests and Attach Rate Outcomes
Attach rates only matter if customers chose the feature when it carried a price.
Priya Subramaniam
Freemium to Paid Conversion Experiments in PLG SaaS Products
Most PLG teams optimize for the wrong conversion metric before running any experiments.
Priya Subramaniam
Hybrid Pricing Adoption in Infrastructure SaaS Companies
Infrastructure SaaS companies are adopting hybrid pricing as standard.
Priya Subramaniam
Flat Rate to Credit-Based Pricing Conversion in an AI API Product
The credit unit's design shape matters far more than the metering tooling you pick first.
Priya Subramaniam