Credit Card Capture Timing Experiments During SaaS Trials
When you ask for a credit card during a free trial matters more than most teams realize.
Marcus Treviño
Contributing Editor, Monetization Experiments
Marcus Treviño
Marcus has been documenting SaaS business model shifts since the early freemium wars of the late 2000s, first as a product manager at two venture-backed startups and later as an independent analyst whose work appeared in several growth-focused trade outlets. He brings a longitudinal perspective to model switch decisions, tracking how companies cycle back to approaches they once abandoned.
5 stories
Paywall Placement Experiments and Their Effect on Signup-to-Paid Conversion
Placing paywalls early and requiring upfront credit cards dramatically increases conversion rates.
Marcus Treviño
Price Increase Experiments Without Losing Existing Customers
Marcus Treviño
Annual Commitment Switch Effects on SaaS Expansion Revenue
Annual billing locks in churn wins but compresses expansion into two narrow contract windows.
Marcus Treviño
Credit-Based Trial Experiments and Paid Conversion Outcomes in AI Products
How to allocate trial credits in AI products to maximize conversion without burning through costs.
Marcus Treviño